This notice explains how Squiggle Energy collects, uses, transfers and discloses your personal data — whether you use our website or apps, interact with us on social media, email or phone, or take part in our competitions and events.
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Access, correct, erase, restrict or transfer your personal data at any time — just email DPO@huddle.uk.com.
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16 sections covering the data we collect, how we use and share it, and your rights.
Get a quoteAt Huddle Utilities Ltd, trading as Squiggle Energy (“Squiggle Energy”, “Squiggle”, “we”, or “us”), we are committed to protecting and respecting the privacy of your personal data. This privacy notice explains how your data is collected, used, transferred, and disclosed by Squiggle Energy. It applies to data collected when you use our websites, iOS, and Android applications, when you interact with us through social media, email, or phone, or when you participate in our competitions or events. It also applies to the extent that someone has nominated you through our "refer a friend" function on your behalf.
It covers:
This privacy policy applies to Squiggle Energy, including TruEnergy each registered at Gable House, 239 Regents Park Road, London, England, N3 3LF (collectively referred to as "Squiggle", "Squiggle Energy", "we", "us", and "our" in this privacy notice) is the controller and responsible for your personal data collected through the www.squiggle.energy website (the "Website").
Details of our Data Protection Officer responsible for overseeing questions in relation to this privacy notice and our details are set out in the "How to Contact Us" section at the end of this notice.
We take the protection of your personal data seriously and will process your personal data fairly, lawfully, and transparently. This privacy notice describes the personal data we are collecting about you and how it is used. We will only collect and use your personal data for the following purposes:
We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used, or accessed in an unauthorised way, altered or disclosed.
The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.
We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law.
In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.
Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information have been removed.
While our website is designed for a general audience, we will not knowingly collect any data from individuals under the age of 18 or sell products to children. If you are under the age of 18, you are not permitted to use or submit your data to the website.
The following groups of personal data are collected:
Financial Data: Please note that all payment details are not directly stored by Squiggle Energy for compliance reasons and any information regarding bank details or payment details entered on our website is done via using a secure encrypted connection.
We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We may collect personal data about you in the following ways:
(a) Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online, or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:
(b) Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details;
(c) Third parties – we may receive personal data about you from various third parties, including:
Your personal data is used by Squiggle Energy to support a range of different activities, together with the types of data used and the legal bases we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved.
We process and share your account performance, invoice history, and missed payment data with Credit Reference Agencies and third-party debt recovery agents. This is necessary for our Legitimate Interests in managing commercial risk, protecting our business from financial default, and promoting responsible lending within the wider utility market. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out.
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law. If you have any questions about how Squiggle Energy uses any of your personal data, please contact us at DPO@huddle.uk.com.
Sharing customer data within our group (specifically to Tru Energy) to facilitate ongoing account management, billing, payment handling, and the transfer and recovery of outstanding debts (including where rights under your contract are novated or transferred).
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Our website may include links to and from the websites of our partner networks, advertisers, and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.
Personal, transactional, and billing data is shared with Tru Energy Limited. Data is shared to enable account setup, meter administration, billing, payment processing, customer service, debt collection, and debt recovery.
The personal data we collect from you may be transferred to and stored at, destinations outside the European Economic Area ("EEA") using legally-provided mechanisms to lawfully transfer data across borders. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details, and the provision of support services. We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy notice.
Whenever we transfer personal data outside the EEA, we will ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards, as required by law, are in place. This may include using specific contractual clauses approved by the European Commission which give personal data the same protection as it has in Europe.
Please contact us if you want further information on the countries to which we may transfer personal data and the specific mechanism used by us when transferring your personal data outside the EEA.
You have several rights under the data privacy legislation. This includes, under certain circumstances the right to
Brief details of each of these rights are set below. If you wish to exercise these rights please email us at DPO@huddle.uk.com.
You have the right to obtain a copy of the personal data we hold about you and certain information relating to our processing of your personal data.
You are entitled to have your personal data corrected if it is inaccurate or incomplete. You can update your personal data at any time by logging into your account and updating your details directly, or by emailing us at DPO@huddle.uk.com.
This enables you to request that Squiggle Energy delete your personal data, where there is no good reason for us to continue to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
You have a right to ask Squiggle Energy to suspend the processing of your personal data in certain scenarios, for example, if you want us to establish the accuracy of the data, or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Where the processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in the future.
You have the right to obtain a digital copy of your personal data or request the transfer of your personal data to another company. Please note though that this right only applies to automated data which you initially provided consent for us to use or where we used the data to perform a contract with you.
You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing it (as explained above). You also have the right to object to our processing of your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your data which override your rights and freedoms.
If you have any concerns or complaints regarding the way in which we process your data, please email us directly at DPO@huddle.uk.com. You also have the right to make a complaint to the ICO (the data protection regulator in the UK). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.
From time to time we may change this privacy notice. If there are any significant changes we will post updates on our website, and applications or let you know by email.
Your energy is supplied by Tru Energy Limited. When you apply, we share the details you give us with Tru Energy so they can set up and manage your supply.
Tru Energy will carry out a credit check with credit reference agencies to verify your identity and decide what payment terms to offer you. This search will be recorded on your credit file. Tru Energy will also share information about you and how you manage your account — including payments, arrears and defaults — with credit reference agencies on an ongoing basis. Those agencies may share it with other organisations, and this can affect your ability to obtain credit in future.
Full details of what the credit reference agencies do with your data, where it comes from, how long they keep it and your rights over it are set out in the Credit Reference Agency Information Notice: www.transunion.co.uk/crain
We welcome feedback and are happy to answer any questions you may have about your data.
Please send any questions, comments, or requests for more information to our nominated representative and Data Protection, who can be contacted at DPO@huddle.uk.com.
Squiggle Energy
Last updated 29 October 2026
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